Get Seen by Google - SEO Services Sealy and Bellville Texas

Search Engine Optimization (SEO)

SEO is a process used to gain the best possible volume or quality of traffic from search engines. Research has shown that only 14% of the clicks on a Search Engine Result Page (SERP) are given to paid advertisements. The majority of the clicks go to the ads directly under the Paid Ads. If your website is not on the first page near the top, you are not likely to get that click.

All Bar-J designed websites are built with the Search Engines in mind, but to get the best results takes a great deal of planning and time. Our SEO offering include a minimum of 3 months of monitoring and updates. We encourage you to read the rest of this page closely to get a better understanding of the service we offer and why SEO is so important.

Let's look at some specifics about Search Engine Results Pages

In the image below I have taken a sample SERP and labeled 3 areas. The Local Ads appear because I have specified a city in my search. If you have a FREE local business account with Google® then the ad your ad will appear in this area. The Right Hand column has paid ads from AdWords®. The positioning is based on a Bid Amount, the higher the bid the higher the placement. The last labeled area is for "Organic" or "Natural" ads. These come from information the Search Engine finds on each website. Statistics show that people are far more likely to click on an Organic ad over a paid ad. This is why it is so important to optimize your pages to get placed at or near the top.

What's in an Ad?

This second screen shows that Sponsored or Paid ads can also show up on the left side at the top.

Now let's look at what is used to build the organic ads. The first line that makes up the link comes from the Page Title. Many people make the common mistake of using page titles like "Home Page" or use their site/company name. A more descriptive Page Title like the one below provides more information to the searcher and is far more likely to be clicked.

The rest of the result is based on information in the page, in the case below it comes from a page description. You should take notice that the description has been cut off and a " ... " placed at the end. This means that it is not only important to include a description, but you need to get the most important information in the first 150 characters so they show up for the searcher.

Notice the bolded words in the ad. These are words that match my search phrase "Cattle Ranches in Texas". Because these sites had these keywords in their content multiple times, this ad shows up at the top. There is more to it of course, but that is a big part of why this site was ranked so high.

Common Mistakes

One of the most common mistakes made when building a web page is forgetting to set the title. Most tools used to create web pages will create a page title of "untitled" or something similar and it is the developers job to change that title to something meaningful. Far to often this step is overlooked. Notice the results of my search stopped after 26.5 Million pages were found when I searched for "untitled". These pages may score high on this search, but would not do so well otherwise. It's an easy mistake to make if the developer isn't using a checklist to be sure they are finished.

It's all about the keywords

The only way to come up with an effective combination of keywords is to get into the head of the people searching for you. For example, a business that sells mechanics tools would have to decide whether customers are more likely to search for a wrench or a spanner? Knowing your audience is key.

We use a step-by-step approach to determine which keywords and phrases our audience is most likely to use in their searches. Once decided, we use these words and phrases throughout the rest of the process to build titles, names, descriptions and more. Every step of the project relies on this analysis from creating pages to writing ad copy.

SEO Services Include:

Getting to the top of a result page is NOT a one time task that runs your site to the top overnight, it is an ongoing process that could take months and require tweaking from time to time. The following is a list is meant to highlight the major services included in our SEO packages.

Questionnaire - We begin by gathering information from you about your business and goals.
Evaluation - We then analyze your site looking for coding errors, broken links, html standards compliance and Search Friendly naming. Errors and broken links can prevent a Spider from reading and indexing your site.
Ongoing SEO Reports (3 months) - We continue to monitor and make adjustments to your pages for a period of 3 months.
Keyword Analysis - We usually begin our analysis by looking at your site and your competitors sites. We'll look at the keywords that appear to be successful for sites similar to yours and come up with a set of keywords and phrases.
Competitor Analysis - We will analyze your competitors websites to determine "What's working for them". Since the objective is to have your ad sitting above theirs and be more enticing, we will gather as much information on their campaigns as possible so that we can effectively counter their efforts.
Text-Text-Text - Search engines use programs commonly called Spiders or Crawlers that crawl around the Internet and report back what they have read. This is one of the primary tools used by Search Engines to gather the information about your site and what it contains. We all love the pictures, videos and animations on modern websites, but these files cannot be read by the spiders so it is very important to feed them what they can read and to include the keywords and phrases that were defined earlier. We cannot write the text for you, but we can certainly help by making suggestions and providing the tools needed to keep those crawlers fat and happy.
Landing Page Recommendation - Depending on your business, it is often advantageous to create landing pages specifically for the search engines. We will make recommendations where Landing or Silo pages should be considered.
META Tag Analysis - Meta Tags are often overlooked in many websites but are directly responsible for the appearance of your Search Engine Result ad and should be created with care.
Directory Submission - Directories are another tool that is often overlooked. There are thousands of directories that permit FREE listing submission and each one will gain you site attention. The question to ask here is whether or not you want that attention. We will submit your listing to only respectable directories that make sense for you website. For more information on directories we suggest checking out the dmoz project.
Search Engine Submission - We create a Site map and submit to Google, Yahoo, Bing and Moreover. We check each search engine submission individually to ensure the Site map submitted performs as expected. We will also create a robot page to control which robots are permitted to search the site. We will also create the appropriate entries to prevent certain directories from those searches when appropriate.

Tools

We use a wide variety of tools to be certain we getting optimum performance from your site. What's more, we also keep watching your site and either suggest changes or simply make them ourselves on you behalf.

Google Analytics provides a wealth of information on the performance of your website. We will set up an Analytics account and add the necessary code to your pages as part of our service. We can help you get started with Analytics setting up reports and scheduled emails if you wish or you may decide to subscribe to our Marketing Service and we'll handle all of that for you and provide weekly status reports.
Letter and Word Counters are used to ensure that Page Titles, Meta Descriptions and the like all fall within the guidelines provided by Google, Yahoo, Bing and MSN.
Local Accounts and Directories can be a huge asset to any site if set up/submitted correctly and we will be happy to do this for you using the keywords, phrases and descriptions defined above..
Site maps are created and submitted to Google, Yahoo, MSN, Bing and Ask. We use the webmaster tools provided by these services to check for crawler errors at each site. If you opt for our Marketing Service we will monitor these submissions on a regular basis and include the results in our next weekly status report.
Keyword Density tools will be used to show just how often keywords and phrases are used on a specific page. The results from this tool ensures that we have adequately spread the target keywords and phrases throughout the content of the web page.

Conclusion

We use a wide variety of tools and processes in our analysis, far to many to list here. By using a methodical approach to optimizing your website we can set benchmarks and monitor the results of our work. We will make changes when and where needed and supply weekly status reports so that you can see the progress for yourself. SEO performance gains are not something that happens overnight. It takes patience, patience and more patience, but the rewards are well worth the wait.

SEO Services Fees are charged by the page. If it not necessary to optimize every single page within your website. Often the home page is sufficient. There may be specific pages that you want to include such as a Special Sales page or maybe a Specific option available on you site. Every website will have it's own requirements.

Search Engine Optimization Fees

Pages 1-3	$250 each
Pages 4-10	$175 each