There are many types of Banner Ads. The simplest ads are static GIF or JPEG files. In essence a picture placed on a website which, when clicked, takes a potential customer to your website. More common are Animated GIFs. The animation is designed to catch a persons eye and maybe even provide a little entertainment. Then there are the Rich Media banner ads that include motion and audio. These ads are programmed with tools like Adobe Flash® and can be very extensive. The downside to these ads is the cost to produce, the size to download and the requirement that the visitor have Flash installed and scripting enabled.

 

Banner Ads also come in many sizes and shapes. One Common Banner Ad size is the Leaderboard Ad, which is 728 pixels wide and 90 pixels tall. These wide rectangle ads generally sit at the top of a page. The Skyscraper ad is another common size. They are 120 pixels wide and 600 pixels tall and are often placed in a column on the left or right hand side of a page. There are also square or button ads that may be 250 pixels wide and 250 pixels tall and may be placed in a variety of locations on a page.

 

Banner ads are often placed on a page via a service such as Google adSense and other similar services. Individuals and companies who subscribe to accept ads from these services determine what regions on their pages will be used for advertising. The dimensions of these regions are described to the service, and only Banners Ads of the appropriate size are eligible to be served to the page. For that reason, it is common practice to supply ads of various sizes to get maximum exposure. We suggest a package of at least 4 of the most common ad sizes along with 2 or more Text ads and possibly an ad specifically designed for mobile devices like the iPhone.

 

Here are some of the standard banner ad sizes and how you can use each to get you more clicks:

 

468x60 ("full banner") or 728x90 ("leaderboard") - These horizontal banner ads are two of the most popular types you'll see on websites. They often appear at the very top or bottom of the web pages you advertise on. Many people are used to seeing banners in these places, your ad needs to stand out or risk being overlooked. These sizes make them perfect for short, punchy headlines and your logo on the left or right side of the ad.

 

120x600 ("skyscraper") or 160x600 ("wide skyscraper") - Just like a skyscraper, these ads stand tall. You'll commonly see them running down the left or right side of the web page. As people scroll down the website, they may only be able to see the top or bottom half or your banner ad. Keep this in mind and try to have each part of your ad say something meaningful rather than concentrating everything in one spot.

 

250x250 ("square"), 300x250 ("rectangle"), or 180x150 ("rectangle") - Square and rectangle banner ad sizes may be the most flexible for what you want to say. These standard shapes are ideal for photos to draw attention. Websites may place these ads anywhere on the page, so make sure to have these ads on hand.

 

 

 

A well planned strategy is essential for a successful marketing campaign. What works best for one person will not necessarily work best for you. There are many questions that need to be answered before you begin planning your campaign. Some of those question are:

 

• Should you advertise Globally, Nationally or Locally?
• Are services like Google AdWords right for you?
• Should you concentrate your advertising on specific websites?
• Should you include print advertising in your campaign?
• Should you use marketing techniques like Squeeze Pages or Email Blasts?
• What budget will give you the best return per advertising dollar?

 

The answers to these questions, and others, are what will determine how best to spend your advertising dollars? There is no point in spending money on advertising blindly. Whether you need just a little help or would like us to run your campaign for you, we offer custom solutions to fit your needs.

 

 

Static Landing Page Ads should link to a page that is specific to the ad itself. When a customer clicks on an ad for a widget, they expect to see information about a widget. Not your home page where they may have to dig though information to find what interested them in the first place.	$45.00
Dynamic Landing Page If you want more control over your landing pages, to change descriprions, pictures, prices and such you should consider a dynamic landing page loaded from a database. Depending on your particular needs, these dynamic pages start at one $60	$60.00
Corner Page Curl Ads A great way to get a persons attention. Who can resist curling the corner back to see what's underneath? We will create custom artwork for you ad and either install it for you, or provide easy to follow instructions so that you can install it youirself.	$50.00
Single Animated Banner An animated banner ad will will draw a persons eye more often than a simple text ad. We will create a custom built animated ad any size you like based on your design ideas.	$25.00
Two Animated Banners When using an ad service such as Google AdWords® it is beneficial to supply banner ads in various sizes so that there are more opportunities for your ad to be displayed.	$45.00
Three Animated Banners Where 2 ad sizes potentially doubles the potential pages that will display your ad, three opens up even more possibilites.	$65.00
Four Animated Banners Our best value of all. Get buttons, skyscrapers and leaderboard ads to cover all of your bases. Any combination of sizes availble.	$80.00
All artwork is custom designed for you. We are will use your own logos or other art if requested. We will will make free revisions within 48 hours.

 

The images below are an example of what a package of banner Ads may look like. They are actual size except for the Leaderboard ad, which has been reduced in size to fit on this page. A package of banners may be similar or completely different depending on your requirements.

 

Leaderboard - Actual size 728x90

Full Banner - Actual size 468x60

Large Rectangle - Actual size 326x280